Following the Russian invasion of Ukraine, there have been calls to boycott Russian brands with the country’s most famous commodity, vodka, on the radar of UK retailers.
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British cocktail lovers are afraid to experiment with new flavours, research has revealed.
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Christmas and spirits go hand in hand, with festive sparkle helping to boost the sales of retailers and operators who can convince consumers to shop with them. Jo Gilbert sits down with brand owners and distributors working to make this Christmas the best one yet.
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